Total design freedom without the template ceiling, so your site can look like anything instead of like everyone else's. But the real reason is what happens after I hand it over. Showit is genuinely easy to use even if you're not technical even a little bit. It's drag and drop, there's no code to touch and no plugins to break. Their support team is also one of the best in the business, actual humans who answer fast. And when a design needs more than Showit gives out of the box, I write the custom code myself.

Nope, and you've got options. Bring finished copy and I'll design around every word. Bring nothing and we'll pull it from a recorded call where you just talk about your business, so it sounds like you instead of a template. You'll also get a copywriting guide and a custom GPT to make it painless. And if you'd rather hand it to a professional entirely, I know a few genuinely wonderful copywriters I'd happily refer you to, and we can run your copy and your build in tandem.

Less than you'd think. You get a Project HQ, a Trello board that tells you exactly what's needed and when. A questionnaire up front, one 60 minute call, one honest review of your mockup, and your photos. That's genuinely it. The whole point of the HQ is that you never have to wonder what I'm waiting on.

Two, and they're placed at the two moments that actually matter. Round one happens when you review the full mockup, so that's where any big structural changes or direction tweaks go, before a single page gets built. Round two happens after development, for final touches once you can click through the real thing. Most people barely use half of either. If you want to keep going beyond that, we can absolutely add more at an hourly rate.

Yes, because the two things that stall every website project are decisions and words, and the framework plus the copy process remove both. The timeline holds as long as you hit your handful of deadlines, which is exactly why the Project HQ exists.

Like you. That's the whole point. I've built over a hundred websites and the ones that actually worked had one thing in common: they looked like the person, not like the designer who made them. The strategy and creative direction session happens before anything gets designed specifically so your site comes out of your brand and your personality, not my defaults.

Completely normal, and figuring that out is literally my job. Most people show up with a Pinterest board, strong opinions, and no idea how to connect the two. That's exactly what the creative direction session is for. As Tessa put it: "she took everything from my Pinterest board and brought it to life exactly how I pictured it in my head."

Yes, and most of the time that's exactly what we do. I design around your existing brand and expand it where the website needs more than a logo and two colors. If your branding needs a bit more help than that, a mini brand refresh can be added on, and it's one of the two bonus options if you book within 72 hours.

Yes. I'm a big believer in flexibility, so you can split your investment into two or three equal payments. The first is due at contract signing and holds your spot, the second comes 30 days later, and if you're splitting three ways, the final payment lands 60 days after signing.

That's the Website Intervention. $450 for a full teardown of your current site, and it's credited toward this if you decide to go bigger.

You get personalized training videos walking through your actual site, so you can edit anything yourself without breaking it, plus 30 days of me on call for tweaks, questions and fixes.